September 2018 to current
Collaborated with established team and stakeholders to ensure the completion of the 250th anniversary website in time for the celebration’s first commemorative event.
Led Dartmouth’s QA efforts in flagging bugs after completion of initial development site. Effectively communicated to agency the priorities of the team and made recommendations for improvements to the user experience.
Responsible for loading site content within Drupal ahead of launch, including editing copy and sourcing images from College and Communications photo collections.
Created dashboards on Google Data Studio and led a training for Alumni Relations on how to best utilize the tool.
Communicate regularly with the President’s Office and the celebration’s planning committee by maintaining a shared detailed document listing upcoming 250-related programs.
Monitor community-sourced content within the events calendar and the social media channel. Communicated with event organizers and department heads to ensure proper representation of all 250-related events.
Maintain site news section with a mix of Dartmouth News redirects, as well as original editorial.
Design social media assets and copy to be used by social media manager; tools utilized include Sprout Social, Canva, Adobe Spark, and Google Sheets.
Woodstock History Center
September 2018 to February 2019
Completed a full redesign of the Woodstock History Center website that included a thorough site audit, site reorganization, and copyediting.
Established a new blog, The Acorn, and trained staff on how to post to the blog and share posts on Facebook.
Established the center’s first online exhibit, Characters of Woodstock, utilizing Disqus to crowdsource locals’ knowledge.
Springfield Medical Care Systems, Inc.
March 2018 to August 2018
Collaborating with Development Office of Springfield Hospital in creating a community and philanthropy-focused website for the hospital that encourages awareness around the hospital's annual campaigns and the work it does in serving the greater community. "Giving" website launched in July 2018.
Web and Social Media Coordinator
The Nature Museum
June 2015 to January 2019
Completed a full web redesign for The Nature Museum in 2015 that shifted site from an older content management system to Squarespace. Trained museum director and other staff in the utilization of the site and established an online registration process for all programs, including a Fairy House Festival drawing over 1,200 people.
Maintained the website, its blog, google analytics, and the online event calendar. Made regular postings to Facebook and Instagram that both informed and connected with the museum's community.
Created three to four email newsletters per month targeted to different audiences: adults, families, and educators.
Okemo Mountain School
September 2017-March 2018
Designed and built a new website for Okemo Mountain School on Squarespace with a complete transformation of content pulled from their previous Wordpress site. There was a significant uptick in applications for the 2018-2019 school year; several prospective students first learned of the school through the website.
Handled the creation, organization, placement, and editing of all design and copy collateral.
Provided blog and social media training to staff so that they could take the reins upon project’s completion.
In the months following the relaunch, I created a system for the school to accept online applications for the school, plus registrations for their summer camps, utilizing Cognito Forms. This involved utilizing conditional logic forms that triggered specific communications and varying tuition costs.
Web Consultant & Editor
The Alexandr Solzhenitsyn Center
September 2016 to December 2016
Designed and built a large, copy-dense website devoted to the life and work of the writer Aleksandr Solzhenitsyn.
Created design collateral for website and social media channels
Crafted multiple email marketing campaigns to promote author's 100th birthday with MailChimp
Black River Produce / Black River Meats
February 2016 to May 2016
Hired as an outside consultant to manage two redesigns, serving as the liaison between owners and business development at Black River Produce and an agency hired out-of-state.
Responsible for all copy development and writing
Researched and secured a food photographer and a food stylist for a multi-day photo shoot for website collateral
Marketing and Event Coordinator
Betty Brooklyn Catering Company
June 2012 to December 2013
Created successful website for an organic wedding caterer in Brooklyn, NY. Redesigned website with a focus on curated wedding styles and menus linked to Pinterest. Secured a second place ranking on Google for “Brooklyn wedding caterers” within three months.
Led public relations efforts to connect with popular wedding blogs and influencers.
Random House - Fodor's Travel
February 2008 to March 2010
Managed Fodors.com community of 200,000 avid travelers.
Started, managed, and grew imprint’s Facebook and Twitter accounts. Attended content strategy and social media conferences; presented for other imprints at Random House regarding the value Fodor’s derived from user-generated content.
Anchored a major redesign of all interactive/community elements on Fodors.com in 2009 that resulted in increased SEO and an improved user experience.
Participated in detailed branding strategy sessions during the imprint’s overall rebranding in 2008.
Collaborated with Business Development to create organic opportunities for advertisers to connect with community, including contests and sweepstakes.
Represented Fodor's Travel at multiple member events around the country.
Random House - Fodor's Travel
August 2006 - January 2008
Created content for Fodor's email marketing efforts, reporting to Web Editor.
Monitored website's popular travel forums; led outreach program for identifying brand ambassadors
Culled travel wisdom from our Forums for editors to quote in Fodor's Travel Guides to highlight the brand's connections with its community.
Interactive Media Assistant
Random House Information Group
January 2005 - August 2006
Served as the assistant to the head of the Random House Information Group.
UNIVERSITY OF VIRGINIA
B.A. English - American Studies | 1999-2003
UK Fellows Program - Millfield School, England
Ludlow Farmer's Market Board
user experience design
search engine optimization
Working, growing knowledge: CSS, HTML, Photoshop, Illustrator
Proficient: MailChimp, Constant Contact, Google Analytics, Google Data Studio, Canva, Sprout Social, Productivity tools (Trello, Slack, Basecamp)
storytelling and branding
increasing the accessibility of information